I know that this is for some old news, but I still see customers struggling with this problem.
When you use the ISO Office Professional Plus 2013 with Service Pack 1 or Lync 2013 with Service Pack 1 from the Volume Licensing Service Center (VLSC), and customize installation with a MSP file created using the Office Customization Tool (OCT), Lync and OneDrive for Business may not get installed.
But lets try.
In OCT (Office Customization Tool) OneDrive, Lync and Word are selected:
After installation with the customized MSP file (here Windows 7) only Word is installed, Lync and OneDrive are missing.
Ok lets fix it, download the latest Office 2013 Administrative Template files (ADMX/ADML) and Office Customization Tool
Run the downloaded file to extract the updated ADMIN folder (OCT), you can use the command admintemplates_32bit.exe /extract:c:OCT /quiet to extract it to c:OCT (32bit version).
Now replace the existing admin folder in your office installation with the one from the extracted folder.
Create a new MSP file with the same options as before or import the old one (very important to use import).
Update your distribution points if using SCCM and install again, now all expected programs are available:
More info and source: